Scott H Young

How to Fuel a Creative Flow


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Creativity isn’t just needed for artists and inventors, it’s critical for just about anyone who uses their brain for a living. If something requires thought, it can usually benefit from a bit of added creativity. Everything from solving a math problem, setting a plan or even writing this article all require creativity.

What is Creativity?

Creativity, like productivity, motivation and energy, is a word often thrown around by people like myself with little attention to what it actually means. I’d like to avoid that error by starting with a simple definition of what creativity is in the way I’ll use it:

Creativity is…

  1. The ability to create ideas.
  2. The ability to create good ideas.

Those two points may sound like they are describing the same thing. What is the difference between creating ideas and creating good ideas? I’ve found that there is a huge difference between those two points and that difference can cause a lot of blunders. Not recognizing the distinction is a big reason for procrastination, frustration, lack of concentration and any just about any other -ation you can think of.

Splitting the Creative Flow

A river, under normal circumstances, can only flow in one direction. It would be absurd to think you could travel both up and down the same river without paddling. If a river is flowing south, it can’t simultaneously be flowing north. A river can’t defy the laws of gravity and, unfortunately, neither can your brain.

Creative flow works much the same ways as a river. Except creativity, requires two directions. Forming ideas requires one direction. Forming good ideas requires the opposite direction. A creative block is usually caused by expecting the river to go both ways at once.

First, a note: I’m using the term “idea” with creativity, but in reality it is anything that requires thinking. Deciding what to eat for breakfast, motivating yourself to go to the gym or drawing a picture are all thoughts. Don’t limit creativity into just art and inventions.

Creation – Forming Ideas

One direction of this river is creating ideas in the first place. Creation, although similar to, isn’t the same as creativity. I don’t publish my journal online, but if you read through some of my entries it would be barely comprehensible as I change thought patterns and spew ideas with little ordering. That’s perfectly fine in a personal journal, but it isn’t a great piece of writing.

A river flows downhill. That means that the water will run in the direction made easiest by the environment. The environment during the creation direction of a creative flow also makes a big impact on whether you get a racing current or a trickle. Here are a few factors that tilt your flow towards creation:

  1. Confidence. Self-doubt tips away from creation.
  2. Enthusiasm. Apathy or negativity slows creation.
  3. Medium. Having a paper and pencil, word processing document or even a friend to have a conversation with can facilitate the flow towards creation.
  4. Low Standards. Perfectionism pushes away from creating ideas.
  5. Minimal Constraints. Imagine constraints like the width of a river. Too wide and the river would spill over the banks and travel slowly. Too narrow and it may get blocked. A few, but not too many, constraints are helpful for a creating flow.

Destruction – Forming Good Ideas

The other direction of a creative flow is refining, improving and perfecting ideas. This can basically be described as destruction because it involves destroying unrefined parts of the idea. An unpolished diamond is larger than a polished one because excess material must be cut away to give it the perfect shape. Destruction cuts away parts of ideas.

Destruction requires a completely different creative tilt than creation. Trying to apply an environment good for destruction and you end up endlessly adding on mediocre ideas instead of refining great ideas. Applying a destructive environment to the task of creation and you completely stop the flow of ideas, leaving you with nothing to work with.

A few environmental factors important for destruction are:

  1. Skepticism. Looking for imperfections can help you eliminate them.
  2. Being Reserved. Looking to simplify and minimize, rather than expand. Too much motivation can burn you out if you don’t have the energy to follow up ideas.
  3. Focus. Narrowing in on one specific idea, rather than a large whole.
  4. High Standards. Discarding ideas that don’t meet your standard of approval and keeping those that do.

How to Manipulate a Creative Flow

Creation comes before destruction. You can’t polish a diamond until you have rough stones. The first task whenever you encounter any thinking problem is to shift towards a creation environment. Look for ways to boost your mood, pick environments that will churn a large volume of ideas.

The time for destruction can be harder to recognize. Destruction is necessary when you find yourself doing too much. When your project is expanding, when you are spread too thin, when you have too many ideas. Destruction requires a different shift in mood and thinking habits.

In the next article, I’ll write about how this two-flow theory of creativity can be applied to problems that aren’t traditionally thought of as creative problems.


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9 Responses to “How to Fuel a Creative Flow”

  1. Gregg Fraley says:

    Interesting post. Another definition of creativity I’ve heard is “Novelty That’s Useful.” I think this encompasses both your #1 and #2.

    Another way to express the two flows you describe is Divergence and Convergence. You are so right that you can’t do both at the same time, or at least not well. I would add to your Destruction list the idea of Affirmative Judgment. Skepticism is fine, but what often happens with it is that you throw the baby out with the bathwater. I think it’s important to look at What Works in an idea first, and try to fix what doesn’t. A skeptic would not see the solution inside an imperfect idea. Creativity requires that we stay open to that which is unusual or very different, or else we find ourselves right back in the box!

    I like that you are broadening what creativity is usually thought of. Like you, I think it is useful in decision making and solution finding around any complex challenge.

    regards,
    Gregg Fraley
    author of Jack’s Notebook, a novel of creative problem solving

  2. [...] Or is it simply a matter of writing down a wish list and making a plan of action. Following my two-flow theory of creativity, I’d say goal-setting is a highly creative activity. But often goals fall apart when they make [...]

  3. [...] my two-flow theory of creativity, I suggested that coming up with innovative solutions is actually two separate processes: creation [...]

  4. [...] This habit can really be applied to anything you do, including idea generation. Blogger Scott H Young wrote a series of articles covering this idea, on the 2 flow model of creativity. [...]

  5. [...] two-flow theory of creativity, every creative act requires effort in two directions. Creation, or the generation of [...]

  6. [...] is one message I read quite long time ago from Scott H. Young, How to Fuel a Creative Flow. He wrote about two-flow theory of creativity. One is the creation flow or generation of ideas. And [...]

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