Scott H Young

Stop Checking Your Web Stats Every Day!


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How often do you check your e-mail, Facebook or web stats? Whether you’re a blogger or just discovering the internet, the answer is: probably too much. Information addiction is a disease in the blogging community, and unfortunately I know a lot of good people who are users. I can imagine the mental rationale goes a bit like this:

  1. Measuring is good.
  2. Therefore, more measuring is better.
  3. Therefore, I should check my Digg ranking, AdSense earnings and web traffic every five minutes!

There are two reasons why chronic information checking is a bad idea. The first is the obvious one. If you’re constantly checking your web statistics, how are you going to get any real work done? Last time I checked, viewing your Google Page Ranking adds no value to anyone, so it shouldn’t consume your workday. (This applies for you offline information junkies too!)

The second, subtler reason that information addiction hurts is that it makes you shortsighted. This is the consequence I’d like to focus on, to explain why I went from checking my website stats every day to only once each week.

Day Traders Don’t Make Money

Investing in stocks is about patience and long-term growth, not jumping on the latest pick, according to finance writer Ramit Sethi. Constantly switching between investments to make a quick buck doesn’t work. You may end up losing money when you account for the brokerage fee.

I made a similar realization about running this website about six months ago. At the time I had been checking my website stats once per day. Not as much as some addicts, but it still took about 5-10 minutes of my time. Eight minutes doesn’t seem like much over the course of 24 hours, so I didn’t worry about the time investment.

What really triggered me to stop the daily updates was seeing what it was doing to my morale. I’d have a days where earnings went up and days when they plunged. On the plunge days, I’d start questioning whether I need to take a new direction with my writing the next week. On the up days I’d try to mirror the successful posts, looking for another hit.

It took some time, but eventually I realized: this is insane.

Focusing on daily ups and downs wasn’t just taking eight minutes from my life, it was causing me to be shortsighted. Instead of focusing on long-term strategies for providing value, I was focusing on insignificant fluctuations. There was a bigger cost to information addiction than loss of time.

Kicking the Habit

When I made this realization last summer, I started a 30 Day Trial to check web stats once per week. At this rate, I had enough time to react if a silent error was causing problems with the website, but I didn’t succumb to addiction.

After pursuing a restricted information diet, I’ve found it much easier to focus long-term. When I wasn’t getting constant feedback, my attention could shift to strategies that would build the website over months and years, not days and weeks.

Since going on my initial information diet, here are a few other areas I’ve been considering putting a limit on:

  1. Weight. I usually weigh myself when I go to the gym. But weight ups and downs can change based on how much you ate the day before or how dehydrated you are. Could a once-per-month weigh in be a better approach?
  2. News. This might be blasphemy for some people, but what would happen if you only read the news once per week or once each month? You would still get the same information, just with a time delay to prevent overreacting to the emotionally provoking media.
  3. E-Mail. I only check e-mail once each day. It’s easy to get addicted to your inbox.
  4. Investments. Instead of checking stocks once a day, what about once a month? If you want to think long-term, you need to make your information flow long-term.

What are some information streams you’d like to limit?


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10 Responses to “Stop Checking Your Web Stats Every Day!”

  1. Thomas says:

    Minor detail: weighing only once a month will not make the random fluctuations go away. This is different than web stats, where the logging still goes on despite your inactivity. So weighing regularly could be a good thing, provided that you take measures to get the randomness out: averaging, varying the time of the measurement (or not!), etcetera.

  2. Michael says:

    Can’t just check my email once a day, it is a primary source of communication for me. If I wait until 4 to check my mail I might miss my invite to a dinner date!

  3. Bob says:

    Sometimes its because at work you have to leave your email running all the time and its a habit that spills over when you are at hom. Othertimes its because your bored at work and dont have much work to do other than check stuff via the web, because you cant install any programs. I only check my email once or twice a day at home.

  4. etavitom says:

    such a smart post! i found tons of other helpful tips in the “four hour work week”. all the best, brad

  5. I am also guilty of checking web statistics everyday :-) When I initially started blogging it was about 4 times a day. Now some how its just once.

    I sometimes check for latest book releases, movie releases weekly. I suppose I can cut down on that as well.

    Check my hotmail, yahoo account once a day is ok. But checking the workplace email once a day is not practical at all, at least for me. Many things are communicated through email including the meeting that will begin in 1 hour!

  6. Scott Young says:

    Thomas,

    True. I’d expect I’d probably take a 3-Day average or something similar to minimize local fluctuations. But if you were doing this average only once a month, that’s a serious cutback.

    -Scott

  7. […] Stop Checking Your Web Stats Every Day! […]

  8. Michael F says:

    The Key is to have a Solution to Your Information Addiction.

    Adsense is the only thing I don’t have a solution too. Google should offer a AdSense desktop tool bar that shows your AdSense stats continuously. That way all you’d have to do is look at the corner of your desktop. This would eliminate login and clicking time.

  9. CAH says:

    Scott,

    Cool ideas. Was wondering, though, if you found any resolution to a question you posted last year that I just saw (which is how I landed on your blog): are Godaddy “traffic facts” stats accurate? What did you find out? Are you still using it? We are encountering the same problem with a blog we track for a client. If you’re viewing stats less often, I assume you are at a point where you are comfortable with the stats accuracy.

    -CAH

  10. Scott Young says:

    CAH,

    I use a combination of AdSense, Analytics and other metrics for measuring traffic volume. Not perfect, but relative traffic is more important than absolute traffic with regards to income.

    -Scott

Debate is fine, flaming is not. Pretend that this comment form is a discussion taking place in my house. That means I enjoy constructive criticism and polite suggestions. Personal attacks, insults and all-purpose nastiness will be removed especially if it is directed at other readers.

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