From the Web
Entrepreneurs Don’t Take Risks [1] – Tim Ferriss posts a book excerpt claiming the standard myth about starting a business (that entrepreneurs are daredevil risk-takers) is completely false. He uses Bill Gates life as an example, showing how a series of small starts [2] pushed him towards starting one of the largest companies in the world.
From the Archives
Relax Without Feeling Lazy: Kill Open Loops [3] – “Stop working on open-ended tasks. These waste your time, cause procrastination and accomplish little. Open-ended tasks are any tasks that don’t have a clear end point. They are activities like ‘studying’, ‘working’ or ‘putting on finishing touches’. They don’t have a stopping point where you can clearly say, ‘I’m done.'”
From the Shelf
Free: The Future of a Radical Price [4] – Is the future business model based on giving things away for free? I had read many reviews of this book, from authors I respect decrying that “free” isn’t sustainable. After reading, however, I can’t see what all the fuss was about.
The business model Anderson describes is the one I run, in micro form, here on this website. Ninety-five percent of my writing is given to you, free of charge. Only another 5% do I package into in-depth guides to support my income. Far from seeing the 95% as a gift, I see it as a necessary marketing expense to connect with an audience low on attention.