Many people fail to change their habits because they focus limitations, not the opportunities that arise from those limitations. Restrictions can actually create more variety in your life. The Paradox of Choice The reason restrictions often add new variety is in the paradox of choice. The paradox is that, given more choices, people often make […]
Fear of Loss
Fear of losing what you already have has a bigger impact than fear of failure. Starting a business wouldn’t be nearly as daunting if it didn’t bear the risk that you might not be able to get your old job back when you quit. People stay in broken relationships for fear of not finding anything […]






