Free is a special word in the human language. The idea of getting something without money causes people’s brains to fall out. People unwittingly waste hours of their time and thousands of dollars because they’re seduced by “free”. But, as economists will tell you, even if something won’t cost you a dime, that doesn’t mean […]
Fear of Loss
Fear of losing what you already have has a bigger impact than fear of failure. Starting a business wouldn’t be nearly as daunting if it didn’t bear the risk that you might not be able to get your old job back when you quit. People stay in broken relationships for fear of not finding anything […]