{"id":651,"date":"2008-03-17T10:00:34","date_gmt":"2008-03-17T17:00:34","guid":{"rendered":"https:\/\/www.scotthyoung.com\/blog\/2008\/03\/17\/how-to-sell-your-ideas-like-a-movie-producer\/"},"modified":"2018-04-04T03:11:27","modified_gmt":"2018-04-04T10:11:27","slug":"how-to-sell-your-ideas-like-a-movie-producer","status":"publish","type":"post","link":"https:\/\/www.scotthyoung.com\/blog\/2008\/03\/17\/how-to-sell-your-ideas-like-a-movie-producer\/","title":{"rendered":"How to Sell Your Ideas Like a Movie Producer"},"content":{"rendered":"

\"Director.png\"<\/a><\/p>\n

So you have a great idea. It\u2019s the idea that will change the world, eliminate poverty and make you a million bucks. The only problem: when you talk about your idea, you only get blank faces looking back at you.<\/p>\n

You\u2019ve probably been in a situation where you need to communicate an original idea. You might need your boss to look at your proposal for a new product. Maybe you want friends to read your new novel. Perhaps you want to relate your passions to people who don\u2019t share the same interests as you.<\/p>\n

The problem in all these situations is the same: you have a complex, original idea. But you need to summarize the idea quickly. How do you solve this problem?<\/p>\n

Sell Ideas Like a Movie<\/h2>\n

One of my professors shared a strategy movie producers use when pitching ideas to a studio. Given that producers may only have a few minutes to pitch an entire movie, it would seem almost impossible to explain the plot.<\/p>\n

The secret, my professor shared, is that they base their idea from components of existing ideas. He used the example of J.J. Abrams new movie, Cloverfield:<\/p>\n

\u201cIt\u2019s a mix between Blair Witch Project and Godzilla.\u201d<\/p>\n

In one sentence, he created a decent sketch of the movie.<\/p>\n

Mash-Up Ideas to Sell Something Original<\/h2>\n

Cloverfield is a good example because it blends aspects of two well-known movies. Your idea might not be such a good fit. Here are a few ways you can help mash your ideas for better communication:<\/p>\n

    \n
  1. Find a base<\/strong>. Pick a point of reference for your idea. If I wanted to explain to people what I do on this website, I could start by saying that I\u2019m a writer. This is an incomplete picture for what I do, but it is a good starting point.<\/li>\n
  2. Mash in a new element<\/strong>. From your starting point, add in a completely different idea that contains missing elements from your reference point. For my own example, I could mix in online business owner to mix with writer. This approach will miss nuances, but will convey 80% of my idea in 2-3 sentences.<\/li>\n
  3. Add Exceptions<\/strong>. The final step would be to fix the common misconceptions people make about your mash-up. This is the stage where you want to throw in the details to make your idea more unique.<\/li>\n<\/ol>\n

    A Few Mash-Ups to Consider<\/h2>\n

    Here are just a few mash-ups I\u2019ve considered:<\/p>\n

      \n
    • LinkedIn <\/strong>– Facebook + business contacts.<\/li>\n
    • Skype <\/strong>– Free long-distance + through the web.<\/li>\n
    • Lifehack.org<\/strong> – Self-help + practical.<\/li>\n
    • Blogger <\/strong>– Writer + Online Business Owner<\/li>\n
    • Bears <\/strong>– Cats + Dogs (only larger)<\/li>\n<\/ul>\n

      Are these mash-ups 100% accurate? Of course not. But if you\u2019ve never heard of LinkedIn or you\u2019ve never seen a bear before, they cover about 80% of the description you need. All in just a few words.<\/p>\n

      Why This Idea is Counterintuitive<\/h2>\n

      As an innovator, the first instinct you have is to preserve the uniqueness of your idea. Claiming your masterpiece is a derivative of three or four other works feels wrong<\/em>. You put a lot of effort to create something unique, and in the first sentence of your explanation you remove the originality.<\/p>\n

      I\u2019ve fallen into this trap many times. Pride for a great idea sabotages you in trying to sell it to other people.<\/p>\n

      Why it Works<\/h2>\n

      If you don\u2019t offer a point of reference for your idea, other people will make their own. Using a mash-up puts the idea into terms the other person already understands. After this person understand the core of your idea, you can worry about the window dressing.<\/p>\n

      Here are some mash-ups questions for you:<\/p>\n

        \n
      1. Assume nobody had heard of your profession before. What mash-up would best explain it?<\/li>\n
      2. Mash-up one of your hobbies.<\/li>\n
      3. What\u2019s your favorite style of music? Mash-up two different genres as a way of describing it.<\/li>\n<\/ol>\n

        Try picking one of these questions and add it to the comments.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        So you have a great idea. It\u2019s the idea that will change the world, eliminate poverty and make you a million bucks. The only problem: when you talk about your idea, you only get blank faces looking back at you. You\u2019ve probably been in a situation where you need to communicate an original idea. You […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[683,657,15],"tags":[31,39],"class_list":{"0":"post-651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-nc-career","7":"category-creativity","8":"category-communication","9":"tag-creativity","10":"tag-social","11":"entry"},"acf":[],"yoast_head":"\nHow to Sell Your Ideas Like a Movie Producer - Scott H Young<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scotthyoung.com\/blog\/2008\/03\/17\/how-to-sell-your-ideas-like-a-movie-producer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Your Ideas Like a Movie Producer - Scott H Young\" \/>\n<meta property=\"og:description\" content=\"So you have a great idea. 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