{"id":811,"date":"2008-08-06T10:00:44","date_gmt":"2008-08-06T17:00:44","guid":{"rendered":"https:\/\/www.scotthyoung.com\/blog\/2008\/08\/06\/weight-traffic-and-grades-arent-that-important\/"},"modified":"2018-04-04T03:01:36","modified_gmt":"2018-04-04T10:01:36","slug":"weight-traffic-and-grades-arent-that-important","status":"publish","type":"post","link":"https:\/\/www.scotthyoung.com\/blog\/2008\/08\/06\/weight-traffic-and-grades-arent-that-important\/","title":{"rendered":"Weight, Traffic and Grades Aren’t That Important"},"content":{"rendered":"

\"Weight.png\"<\/a><\/p>\n

\u201cWhat is measured, improves,\u201d is an old piece of business wisdom.\u00c2\u00a0 If you keep track of something, whether it is grades, weight, income or efficiency it usually will get better.\u00c2\u00a0 This is a good piece of advice, but I feel it\u2019s only half the story.\u00c2\u00a0 If you end up measuring the wrong things, they might get better\u2013at the expense of what really matters.<\/p>\n

One example I\u2019ve experienced is measuring weight.\u00c2\u00a0 As an indicator of health, or attractiveness, it is incredibly easy to do.\u00c2\u00a0 All you need is to stand on a scale.\u00c2\u00a0 But does it measure what it\u2019s supposed to?<\/p>\n

I think in a broader sense, weight can be used as an easy measurement of health or attractiveness.\u00c2\u00a0 But the issue is more complicated.\u00c2\u00a0 If you increase the amount of muscle, while reducing your amount of fat, you can stay at the same weight level even though your health is improving.<\/p>\n

In the last few years of consistent exercise, my weight has changed only slightly.\u00c2\u00a0 But even though my weight hasn\u2019t changed, I\u2019ve been able to lift more weight, run further and faster and increased on almost every area of fitness.\u00c2\u00a0 But if I only look at the scale, I\u2019ve barely changed at all.<\/p>\n

Low-Hanging Fruit and the Measurement Paradox<\/h2>\n

The problem I\u2019m talking about applies to a lot more than just weight.\u00c2\u00a0 It\u2019s a general problem whenever you try to measure, to improve towards a goal.\u00c2\u00a0 Often you measure what is easiest to record, even when it doesn\u2019t accurately mirror what you want to improve.\u00c2\u00a0 Weight, like many other measurements are just low-hanging fruit, and not necessarily the best.<\/p>\n

Another example I\u2019ve seen a lot of is website traffic.\u00c2\u00a0 In terms of raw unique visitors to this website a month, this site hasn\u2019t changed much in the last year.\u00c2\u00a0 I have about the same amount of visitors, sometimes it spikes if an article I write is promoted on a large website, but it usually stabilizes to the same level.<\/p>\n

But despite the lack of growth in traffic, the website has greatly improved.\u00c2\u00a0 I\u2019ve quadrupled the number of readers through RSS (1500 regular subscribers this time last year to an average of 6000, as recorded by Feedburner).\u00c2\u00a0 In addition, the amount of comments per article has increased.\u00c2\u00a0 And, although it is a more selfish measurement, I\u2019ve also been able to increase the income on this blog so that I could avoid the summer job hunt and focus entirely on writing.<\/p>\n

When I started, however, I believed that traffic was an incredibly important measurement.\u00c2\u00a0 Most of my goals revolved around increasing this number.\u00c2\u00a0 Now, I\u2019ve realized that traffic is low-hanging fruit — it can give a broad picture of the size and audience of a website, but it isn\u2019t the only way to improve.<\/p>\n

Grades are also a low-hanging piece of fruit.\u00c2\u00a0 They can indicate roughly how much you understand of your courses, but they don\u2019t tell the full story.\u00c2\u00a0 They don\u2019t show whether you understand applications beyond the classroom and they can\u2019t measure your creativity.<\/p>\n

The measurement paradox can be summed up as:<\/p>\n

    \n
  1. \u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Measuring the right things is good.<\/li>\n
  2. \u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Finding the right things to measure is incredibly hard.<\/li>\n<\/ol>\n

    Fixing the Measurement Paradox\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/strong><\/h2>\n

    The alternative to measurement isn\u2019t an intuitive sense of improvement, it\u2019s blindness.\u00c2\u00a0 When you don\u2019t measure anything, you\u2019ve cut off your ability to experiment, and learn from mistakes.\u00c2\u00a0 When everything looks the same, improvement is just superstitions and guesswork, not skill.<\/p>\n

    I don\u2019t think abandoning tools like weight, traffic or grades will solve the problem.\u00c2\u00a0 But I think you need to look critically at how you measure.\u00c2\u00a0 If you follow a number as a complete replacement for your intuitive sense of better and worse, you may end up working very hard to improve something that doesn\u2019t matter.<\/p>\n

    Get More Rulers<\/h2>\n

    I think the solution to the measuring paradox is, ironically, more measurement.\u00c2\u00a0 More importantly, measuring more than just one number.\u00c2\u00a0 If you only measure weight, traffic or grades, you\u2019re simplifying something complex — health, value or learning — into one number.\u00c2\u00a0 If you only have one ruler, then it\u2019s easy to ignore anything that doesn\u2019t fit on that scale.<\/p>\n

    Getting alternate rulers is a better way of looking at the whole picture.\u00c2\u00a0 Instead of just measuring weight, the easiest and most popular indicator of health, keep records of things like:<\/p>\n

      \n
    • \u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Strength<\/li>\n
    • \u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Flexibility<\/li>\n
    • \u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Maximum running distance<\/li>\n
    • \u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Number of push-ups or crunches<\/li>\n<\/ul>\n

      Even if weight is a good measurement, having these supporting rulers makes sure you don\u2019t fall into the trap of obsessing over something unimportant.\u00c2\u00a0 Since I\u2019ve started this website, I\u2019ve changed my stance from focusing entirely on traffic, to also recording readers, revenue, comments, links or positive feedback as a backup measurement that I\u2019m improving.<\/p>\n

      If you\u2019re working on something, ask yourself whether you focus mostly on one number.\u00c2\u00a0 Do you use GPA, income or weight as your only measure of success?\u00c2\u00a0 Maybe you need to expand and get some other rulers to make sure you aren\u2019t missing out on what really matters.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u201cWhat is measured, improves,\u201d is an old piece of business wisdom.\u00c2\u00a0 If you keep track of something, whether it is grades, weight, income or efficiency it usually will get better.\u00c2\u00a0 This is a good piece of advice, but I feel it\u2019s only half the story.\u00c2\u00a0 If you end up measuring the wrong things, they might […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[657,4,681],"tags":[137,26,166,169,168,163,167,45,165,164],"class_list":{"0":"post-811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-creativity","7":"category-goal-setting","8":"category-nc-mindset","9":"tag-experiment","10":"tag-goals","11":"tag-grades","12":"tag-improvement","13":"tag-measure","14":"tag-measurement-paradox","15":"tag-school","16":"tag-studying","17":"tag-traffic","18":"tag-weight","19":"entry"},"acf":[],"yoast_head":"\nWeight, Traffic and Grades Aren't That Important - 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