{"id":842,"date":"2008-09-25T10:00:30","date_gmt":"2008-09-25T17:00:30","guid":{"rendered":"https:\/\/www.scotthyoung.com\/blog\/2008\/09\/25\/why-most-feedback-sucks\/"},"modified":"2018-04-04T02:59:36","modified_gmt":"2018-04-04T09:59:36","slug":"why-most-feedback-sucks","status":"publish","type":"post","link":"https:\/\/www.scotthyoung.com\/blog\/2008\/09\/25\/why-most-feedback-sucks\/","title":{"rendered":"Why Most Feedback Sucks"},"content":{"rendered":"

\"ThumbsDown.png\"<\/a><\/p>\n

Getting better at anything requires feedback, that\u2019s obvious.\u00c2\u00a0 But what is often more important is selectively ignoring most of the feedback you receive.\u00c2\u00a0 If you\u2019re basing your decisions entirely on a comment by one person, you\u2019re probably going to make a mistake.<\/p>\n

Although it may seem like arrogance, I think following your own intuition and reasoning before the suggestions of other people is a much safer strategy.\u00c2\u00a0 Feedback can be helpful, but only after it\u2019s been through a heavy washing of skepticism, so what you\u2019re told matches what you experience.<\/p>\n

People Don\u2019t Know What They Want<\/h2>\n

I\u2019ve done a number of projects which required getting feedback from the end user or customer.\u00c2\u00a0 Gathering opinions at this stage is critical, because it helps you benchmark your ideas of what people want, with what they tell you they want.\u00c2\u00a0 I\u2019ve had a number of times (many of them through this website) where I got a sample of people to tell me whether they liked a book, program or offering.<\/p>\n

Unfortunately, my experience has been that people simply don\u2019t know what they want.\u00c2\u00a0 If you ask someone what they want, the best answers you get are usually in a narrow range.\u00c2\u00a0 When I would test a program prototype, people would make comments about whether a particular graphic could be improved, instead of focusing on the core features.<\/p>\n

Most people understand what they would prefer, given two options.\u00c2\u00a0 But people usually can\u2019t tell you what they want more between what you have now, and all the hypothetical improvements you could make.<\/p>\n

Although this warning applies to someone developing a product, it\u2019s really true anywhere.\u00c2\u00a0 Whenever you have to help another person, and their happiness is important to you, asking them what they want often isn\u2019t the best remedy.\u00c2\u00a0 Because it misses out on all the things they might want more, but haven\u2019t even considered.<\/p>\n

Feedback Never Comes from an Unbiased Sample<\/h2>\n

In statistics, getting an unbiased sample from the population is crucial to getting accurate data.\u00c2\u00a0 If you interviewed 25 people about the importance of jazz music, you won\u2019t get accurate results if everyone you interview keeps a saxophone in their closet.\u00c2\u00a0 Ideally, samples should be a random selection from the entire group.<\/p>\n

Unfortunately, feedback never works this way in real life.\u00c2\u00a0 Unless you\u2019re running a formal study with rigorous techniques, you\u2019re going to have biases in your sample.\u00c2\u00a0 When I ask for feedback on a website feature, I know that the comments I receive will overwhelmingly be weighted towards people who typically write in comments.\u00c2\u00a0 The silent, but still valuable readers, won\u2019t usually offer an opinion.<\/p>\n

If you\u2019re getting advice on whether you should stay in the same degree program, the feedback you get from others will be weighted towards the people who speak up the most.\u00c2\u00a0 Your quiet, but otherwise intelligent, friends will probably be under represented in your quest for honest advice.<\/p>\n

Other People Can\u2019t Speak for Your Motives<\/h2>\n

Feedback represents the perspective of the advice giver, not the advice receiver.\u00c2\u00a0 Even when people don\u2019t have ulterior motives, they can rarely see through their own position to give advice best suited for you.<\/p>\n

Although you may not have as much experience as the advice giver, you do have one advantage, you\u2019re you.\u00c2\u00a0 You will always have access to your own perspective when trying to solve your problems, something often missing in feedback.<\/p>\n

An entrepreneurial example of this is pricing.\u00c2\u00a0 Don\u2019t ask your customers how much they would be willing to pay for something.\u00c2\u00a0 Only look at what they actually are willing to pay in practice.\u00c2\u00a0 Customers may highball the price to make you feel good.\u00c2\u00a0 Other customers will lowball the price because they want to pay less, even though the service is worth more to them.<\/p>\n

Going out and asking customers whether they would buy something won\u2019t produce the same results as actually selling it.\u00c2\u00a0 Some customers will say \u201cyes\u201d to avoid the social discomfort and rudeness with refusing your request.\u00c2\u00a0 However, if money is entered into the picture, people change their minds.<\/p>\n

People Have Split Personalities<\/h2>\n

I\u2019m not the same person five minutes after waking up as I am in the middle of the day.\u00c2\u00a0 Just after waking up, I\u2019m groggy, semi-conscious and my decision making is very different from when I am alert at noon.\u00c2\u00a0 Drinking, lust, anger, fear, enthusiasm all make different people out of us, and those people won\u2019t give the same feedback.<\/p>\n

If you\u2019re asking for feedback, make sure your asking from a person who is in the same state as when their opinion will matter.\u00c2\u00a0 In Dan Ariely\u2019s book, Predictably Irrational<\/a><\/strong>, he mentions the outcome of a study where students were asked to imagine themselves in an aroused state, and what decisions they would make.\u00c2\u00a0 He then did a follow-up test to see what peoples decisions would be when they actually<\/em> were in an aroused state.<\/p>\n

The results were overwhelming.\u00c2\u00a0 Even though a simple emotion like arousal hits us all the time, most people can\u2019t accurately predict their decision making process in that state.\u00c2\u00a0 People who claimed they would never have unprotected sex or take advantage of someone changed their opinions when their state changed.<\/p>\n

What Feedback Doesn\u2019t Suck?<\/h2>\n

Feedback is necessary, but you need to sanitize it with a healthy dose of skepticism before it is useful.\u00c2\u00a0 This means filtering out all the irrelevant feedback, feedback that represents motives different from yours, feedback that focuses on too narrow a spectrum and feedback from a person who won\u2019t be the same when making a decision.<\/p>\n

A few rule of thumbs I feel are useful when getting advice:<\/p>\n

    \n
  • Watch what people do, not what they say<\/strong>.\u00c2\u00a0 Behavior is a much better indicator than feedback forms.\u00c2\u00a0 Do a test run on an idea, and watch the reaction, instead of asking people what they would do hypothetically.<\/li>\n
  • Avoid incredibly skewed samples<\/strong>.\u00c2\u00a0 Some people like to complain.\u00c2\u00a0 Others like to give compliments, even when everything is horrible.\u00c2\u00a0 Recognize when the people you talk to doesn\u2019t represent the whole and ignore advice from a vocal minority.<\/li>\n
  • Vision should plan, feedback should correct<\/strong>.\u00c2\u00a0 Your decisions, goals and projects should be based on your own vision.\u00c2\u00a0 Feedback works best as a corrective measure, making small adjustments in your direction.\u00c2\u00a0 When you use feedback to form the backbone of your plans, you\u2019ll often find their based on nothing at all.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Getting better at anything requires feedback, that\u2019s obvious.\u00c2\u00a0 But what is often more important is selectively ignoring most of the feedback you receive.\u00c2\u00a0 If you\u2019re basing your decisions entirely on a comment by one person, you\u2019re probably going to make a mistake. Although it may seem like arrogance, I think following your own intuition and […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[682,15],"tags":[205,199,206,203,60,197,204,72],"class_list":{"0":"post-842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-nc-learning","7":"category-communication","8":"tag-bias","9":"tag-biases","10":"tag-criticism","11":"tag-feedback","12":"tag-independence","13":"tag-predictably-irrational","14":"tag-psychology","15":"tag-social-skills","16":"entry"},"acf":[],"yoast_head":"\nWhy Most Feedback Sucks - Scott H Young<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scotthyoung.com\/blog\/2008\/09\/25\/why-most-feedback-sucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Most Feedback Sucks - Scott H Young\" \/>\n<meta property=\"og:description\" content=\"Getting better at anything requires feedback, that\u2019s obvious.\u00c2\u00a0 But what is often more important is selectively ignoring most of the feedback you receive.\u00c2\u00a0 If you\u2019re basing your decisions entirely on a comment by one person, you\u2019re probably going to make a mistake. 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