Just because it’s common, that doesn’t mean it’s not risky. Many people fall into the misconception that if a lot of people are doing something, it must be the safest path. If you were born several decades ago, you would have thought smoking was safe because everyone was doing it. Is Having a Job Safer? […]
How to Figure Out What People Want
The thinking process of most innovators is something like this: Get an idea for what you want to make. Create it. Find someone who wants it. I think any entrepreneur will immediately recognize this is a horrible strategy for starting a business (or making any decision). By making something before you see any opportunity, you […]
I'm a Wall Street Journal bestselling author, podcast host, computer programmer and an avid reader. Since 2006, I've published weekly essays on this website to help people like you learn and think better. My work has been featured in The New York Times, BBC, TEDx, Pocket, Business Insider and more. I don't promise I have all the answers, just a place to start.