Friday Links

From the Web

Entrepreneurs Don’t Take Risks – Tim Ferriss posts a book excerpt claiming the standard myth about starting a business (that entrepreneurs are daredevil risk-takers) is completely false. He uses Bill Gates life as an example, showing how a series of small starts pushed him towards starting one of the largest companies in the world.

From the Archives

Relax Without Feeling Lazy: Kill Open Loops – “Stop working on open-ended tasks. These waste your time, cause procrastination and accomplish little. Open-ended tasks are any tasks that don’t have a clear end point. They are activities like ‘studying’, ‘working’ or ‘putting on finishing touches’. They don’t have a stopping point where you can clearly say, ‘I’m done.'”

From the Shelf

Free: The Future of a Radical Price – Is the future business model based on giving things away for free? I had read many reviews of this book, from authors I respect decrying that “free” isn’t sustainable. After reading, however, I can’t see what all the fuss was about.

The business model Anderson describes is the one I run, in micro form, here on this website. Ninety-five percent of my writing is given to you, free of charge. Only another 5% do I package into in-depth guides to support my income. Far from seeing the 95% as a gift, I see it as a necessary marketing expense to connect with an audience low on attention.

  • Jai Kai –

    I don’t comment very often but I thought I would voice my opinion on the “Free” Business model that’s creating a lot of buzz. I believe giving away Free stuff (even 95 %) is definitely the way to go to attract more people to what you have to offer.

    I have an Internet marketing mentor that coaches me and he makes 10 million + a year online. He says it is essential to give stuff a way for free (ebooks, podcasts, CDs ect.) to succeed on line and make an income.

    The key question is … What is it that you should be selling and how do you strategically implement your for sale products with your freebees.

    You have some really great posts here

  • Scott Young

    Jai Kai,

    I think a lot of the “Free” debate really gets bogged down for one reason:

    People confuse practicality with morality. Offering things for free has nothing to do with whether something *should* be free, from a moral viewpoint. I don’t give away blog posts because I think blog posts *should* be free, but because I’d be an idiot not to.

    Many authors attacked the books premise because Chris frequently confuses the attractive practical potential of “Free” with the ethics of free (piracy, the natural price of information, copyright etc.)